@keyframes pulseGlow {
  0%, 100% { transform: scale(1); opacity: .75; }
  50% { transform: scale(1.12); opacity: 1; }
}
@keyframes ticker {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}
@keyframes whatsappPulse {
  0% { box-shadow: 0 0 0 0 rgba(37,211,102,.5); }
  70% { box-shadow: 0 0 0 16px rgba(37,211,102,0); }
  100% { box-shadow: 0 0 0 0 rgba(37,211,102,0); }
}
@keyframes popIn {
  from { transform: scale(.72); opacity: 0; }
  to { transform: scale(1); opacity: 1; }
}
.fade-up { opacity: 0; transform: translateY(24px); transition: opacity .7s ease, transform .7s ease; }
.fade-up.in-view { opacity: 1; transform: translateY(0); }